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The Prestigious Shopping Experience of Louis Vuitton :: Paris 2013

The Prestigious Shopping Experience of Louis Vuitton

On Monday, our class received an assignment that required us to visit a tourist hotspot here in Paris, and then write a journal entry on our discoveries.  There was a major focus on what type of people were seen, and the way those characters interacted with the area around them. A few of the places that were popular choices were the Eiffel Tower, the Champs-Élysées, and the SacréCœur.  On my personal adventure, I walked the Champs-Élysées, arguably of Paris’ most popular shopping destination, that was packed with shoppers bustling from store to store. Almost everyone had made a purchase and travelled with multiple bags on their arm, and it seemed that a shopping bag from any of the designer stores was certainly the most sought after.  I pretended that I was a potential buyer and wandered around the famous Louis Vuitton store for over an hour, while observing the staff and the shoppers.  The staff of the LV store was all dressed from head to toe in the company’s products, highlighted by their flashy suit. As the shoppers sat in leather seats waiting for the clothes they desired to view, they were served champagne in a crystal Louis Vuitton glass.  It seemed that everywhere you turned the company’s logo was displayed, and left me feeling almost overwhelmed. The staff spoke French as well as English with a strong French accent, which certainly would add to the shopping experience of a tourist looking to buy something to commemorate their trip to Paris.  The way the staff acted also added to the experience of shopping at the prestigious Louis Vuitton.  They waited on the customer’s every need, presenting the shopper with multiple other clothing options at the first sign of disapproval on the customer’s face as they emerged from the fitting room.  When I began to view the type of people who were shopping, I noticed that while there were many French people and other Americans in the store, the majority was Chinese. The Champs-Élysées Louis Vuitton store capitalizes on the fact that tourists are eager to purchase from their store here in Paris, rather than at one of their other locations, because of the overall experience, that for tourists is unlike any other shopping adventure.  From the attention the staff gives to strutting down the Champs-Élysées with that designer bag under your arm, the shopping that Louis Vuitton offers on one of Paris’ most infamous Avenues successfully draws in and capitalizes on the tourism industry of Paris.

Map Marker

101 avenue des Champs-Élysées, Paris 75008
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